Research

research
We aim to empower your business

What unique needs might your target audience require to understand your product, service, or mission being promoted through your website? What necessary items or user paths must exist? Does it require any specialized content or ‘tailor-made’ functionalities? The research phase of site development is of the upmost importance – if your traffic doesn’t understand your website then they’ll quickly move on to one of your competitors.

To be sure the project flourishes, specialized research methods are applied. User personas, mental modeling, competitor analyses and an overview of past analytics are all integral for coming up with the schema of what needs to be on the website, and where it best belongs. We want to build the new site with as much potency as possible.

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